Lurid London logo clip pulled


Summary

Animated footage promoting the logo for the 2012 London Olympic Games has been removed from the organisers' website amid concern it could trigger epileptic fits.

The video clip shows a diver plunging into a pool as part of a campaign to promote the jagged Olympic logo, a graffiti-like blow-up of the number 2012 in a range of colours including hot pink and electric blue.

VIDEO: London logo fits

A London 2012 spokeswoman said the concerns surrounded a four-second piece of animation shown at the logo's launch yesterday and recorded by broadcasters.

Emphasising that it was not the logo itself which was the focus of health worries, she said: "This concerns a short piece of animation which we used as part of the logo launch event and not the actual logo."

"It was a diver diving into a pool which had multi-colour ripple effects," the spokeswoman said.

'Hideous'

Critics of the emblem have described it as "hideous", while organisers called it powerful and modern.

The clip's removal follows comments by Professor Graham Harding, an expert in clinical neuro-physiology who developed a test used to measure photo-sensitivity levels in animated TV material.

"The logo should not be shown on TV at all at the moment," Professor Harding told the BBC. "It fails Harding FPA machine test which is the machine the television industry uses to test images."

He said the footage did not comply with regulatory guidelines.

Charity Epilepsy Action noted there had been reports that people had had seizures while watching the animated footage.

The BBC reported on its website that a listener had rung its London radio station to say he and his girlfriend had suffered seizures while watching it.

Logo launched

The jagged emblem, based on the date 2012, was unveiled on Monday by Seb Coe, chairman of the London 2012 organising committee.

But an online petition calling for it to be scrapped has more than 17,000 signatures and over 3,000 messages have been posted on the BBC Sport website.

A London 2012 spokesman told BBC Sport: "The emblem is flexible and will evolve over the next five years.

"Our emblem needs to be modern, bold, flexible and as relevant today as in five years' time.

Coe, the former 800m and 1,500m world record holder who won gold in the 1,500 metres at the 1980 and 1984 Olympics, defended the logo designed by the Wolff Olins agency at a cost of ₤400,000 ($A952,280).


Animated footage promoting the logo for the 2012 London Olympic Games has been removed from the organisers' website amid concern it could trigger epileptic fits.

The video clip shows a diver plunging into a pool as part of a campaign to promote the jagged Olympic logo, a graffiti-like blow-up of the number 2012 in a range of colours including hot pink and electric blue.

VIDEO: London logo fits

A London 2012 spokeswoman said the concerns surrounded a four-second piece of animation shown at the logo's launch yesterday and recorded by broadcasters.

Emphasising that it was not the logo itself which was the focus of health worries, she said: "This concerns a short piece of animation which we used as part of the logo launch event and not the actual logo."

"It was a diver diving into a pool which had multi-colour ripple effects," the spokeswoman said.

'Hideous'

Critics of the emblem have described it as "hideous", while organisers called it powerful and modern.

The clip's removal follows comments by Professor Graham Harding, an expert in clinical neuro-physiology who developed a test used to measure photo-sensitivity levels in animated TV material.

"The logo should not be shown on TV at all at the moment," Professor Harding told the BBC. "It fails Harding FPA machine test which is the machine the television industry uses to test images."

He said the footage did not comply with regulatory guidelines.

Charity Epilepsy Action noted there had been reports that people had had seizures while watching the animated footage.

The BBC reported on its website that a listener had rung its London radio station to say he and his girlfriend had suffered seizures while watching it.

Logo launched

The jagged emblem, based on the date 2012, was unveiled on Monday by Seb Coe, chairman of the London 2012 organising committee.

But an online petition calling for it to be scrapped has more than 17,000 signatures and over 3,000 messages have been posted on the BBC Sport website.

A London 2012 spokesman told BBC Sport: "The emblem is flexible and will evolve over the next five years.

"Our emblem needs to be modern, bold, flexible and as relevant today as in five years' time.

Coe, the former 800m and 1,500m world record holder who won gold in the 1,500 metres at the 1980 and 1984 Olympics, defended the logo designed by the Wolff Olins agency at a cost of ₤400,000 ($A952,280).